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Anecdote’s first year

Anecdote’s first year

Anecdote is a year old now, so perhaps it’s time to sit back and take stock. Everyone told me that starting your own business wasn’t easy, and they weren’t wrong. On hearing the news of my departure from the world of employment, one of my oldest and closest friends...
What’s your USP?

What’s your USP?

The subject of unique selling points (USPs) came up at a networking event I went to recently. Specifically, what is a USP and what’s it for? Everyone agreed that having a USP was vital to a company. But it’s not enough just to have a USP – you’ve got to tell people...
Moving in the right circles

Moving in the right circles

We got to chatting the other day about telling our story and that got us onto thinking about chance and change, how the one inevitably causes the other, and how the circles we move in often intersect in ways we hadn’t considered. Now, this is nothing new, of course....
Our first Christmas!

Our first Christmas!

It’s early days in the life of Anecdote UK but Christmas is always a good time to reflect, so we’re going to do just that. Six months ago, we decided it was time to start doing our thing without the aid of a safety net. Three months of setting up followed before we...