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It’s early days in the life of Anecdote UK but Christmas is always a good time to reflect, so we’re going to do just that.

Six months ago, we decided it was time to start doing our thing without the aid of a safety net. Three months of setting up followed before we began trading in October.

Since then, we’ve made steady progress, picking up our first clients while laying the groundwork for what we hope will be a sustainable business.

It’s been a consciously controlled start. We don’t want to try to run before we can walk. We’re aiming to build a body of clients that we can really get to know, so the work we deliver will not only read brilliantly, but will reflect their personalities and values.

That’s what we’re about. Not just putting words out there but telling our clients’ stories, so their audiences get to know them better – who they are, where they’re from and how they do business.

So that’s where we’re looking to go next year: building our business to help our clients get more from their communications.

Meanwhile, we wish everyone out there a very merry Christmas and a prosperous New Year, and we hope to get to know more of you in 2018.